Stories from creative individuals behind what goes into fashion and lifestyle brands. The magazine explores the inner workings of creative subcultures within fashion design, product design, and graphic design. Celebrating the mastery of combined processes. From designers to buyers, and artists to collectors, fragments of highly skilled practices converge to create the brands we love. What we wear. What we have in our homes. Offcuts celebrates the makers and their goods, offering insight into their work and process. It brings the thinking behind the product into focus to deepen the connection between maker and audience, fostering creativity and skill-sharing. Issue 1 includes conversations with the founders of Dulcie, WAWWA, and SCRT, product designers from b.Eautiful, ASICS-collaborating artist Lennard Kok, creative agencies producing work for Arc’teryx Japan, Tekla, Rapha, and Fussy, and much more. The magazine is split into four chapters, each diving into a different facet: Stockroom, Impression, Envelope, and Wander.

Chapter 1 (of 4) Stockroom

Conversations with people behind the brands. Co-founder of SCRT, Chris Narey, shares his insight into their methods for approaching a new capsule. Designer Shun Kinoshita at b.Eautiful speaks to the design process for their headwear. Co-founder Sean G discusses the journey WAWWA is taking him on and insight into why it’s important to keep all the design, development, and manufacturing in-house. James Kruger and Aaron Windels talk us through the FCKLCK Anti-Charm and their experimental projects where the design studio steps into unfamiliar trades and processes. Bike builder Harry at Field goes into detail about developing his prototype frameset after years of perfecting his craft.

The magazine includes a number of interviews and compendiums, showcasing work from practising talent. Including work from illustrators, graphic designers, and type designers. Works by Tess Smith-Roberts, Omse, Cedric Janssen Studio, Studio Loutsis, Frost, Contrast Foundry, HAL Typefaces, CoType Foundry, and many more.

Chapter 2 (of 4) Impression

Conversations with people who craft how brands resonate. Co-founder of DCA Symphony, Brad Holdgrafer, speaks about challenging the conventions of advertising using deadstock material for the Arc'teryx Japan campaign. Artist Lennard Kok shares his collaborative process of working with ASICS during the Paris Olypmic Games and gives us a tour of where he's left his mark during his local endeavours. Creative Director of Six, Darren Firth, speaks of creating a bespoke set of typefaces for Rapha with type foundry Frost.

Chapter 3 (of 4) Envelope

Conversations with people shaping how brands are wrapped. We visited founder of Dulcie and biodesigner, Dom Bridges, to see his vision for a circular skincare and fragrance company. James Horwitz from XX gives insight into how his studio facilitated the big ideas that Fussy had. James Melia from Blond goes into detail on the considered design choices behind the refillable Fussy case. Sandro Kvernmo from Kurppa Hosk talks about the day-to-day struggles and solutions with premium packaging for Tekla.

Chapter 4 (of 4) Wander

A UK city guide with some places that stock a few of the aforementioned brand and like-minded names. A Manchester map featuring Outsiders Store, the laid back, left-field approach to outdoor retail, at 7-9 Swan Street. A Shoreditch & Spitalfields map featuring the SCRT flagship store, at 63 Redchurch Street. A Margate map featuring Dulcie's original store and the home of everything they do, at 18 Cliff Terrace.